Measuring WhatsApp API Marketing ROI: Delivery, Read, and Click Rates

Data-Driven Marketing

Firing a million messages is useless if you can't track performance. 5MinutesAPI forwards raw telemetry data directly from Meta to your servers.

The Key Webhooks

• Sent: The message has left Meta's servers.
• Delivered: The message reached the user's phone (Double Gray Tick).
• Read: The user opened the chat (Double Blue Tick).

Tracking Clicks

If you include a CTA button (e.g., https://yoursite.com/offer?utm_source=wa&uid=123) in your template, you can track exact click-through rates in your own Google Analytics or backend dashboard. Combining our delivery webhooks with your internal click data gives you a flawless view of your campaign ROI.