Building Automated WhatsApp Drip Campaigns for Lead Nurturing
By 5MinutesAPI Growth Team•
Moving Drips from Email to WhatsApp
Email drip campaigns suffer from a 15% open rate. By moving your multi-day lead nurturing sequences to WhatsApp, you guarantee visibility.The Technical Setup
You don't need expensive marketing software. Using a simple Cron job or Redis queue in your backend, you can schedule messages via 5MinutesAPI.
- Day 1: Send a Welcome PDF brochure via our Media endpoint.
- Day 3: Send a text template asking if they have any questions, utilizing Interactive Quick Reply buttons.
- Day 7: Send a limited-time discount code.
Protecting Margins
Drip campaigns generate high volumes of outbound messages. Relying on our Zero-Markup Dedicated WABA ensures you only pay Meta's base rate for these Marketing conversations, keeping your Customer Acquisition Cost (CAC) extremely low.